I designed the end-to-end e-commerce experience for a premium designer brand shop based in Manila, Philippines, ensuring a seamless blend of aesthetics, functionality, and accessibility. The project encompassed branding, UX/UI design, and marketing assets, creating a cohesive digital presence that reflects the brand’s luxury appeal while optimizing for usability and engagement.
Scope of Work
Custom E-Commerce Website: Designed an elegant, high-performing shopping experience with intuitive navigation, smooth checkout, and accessibility best practices.
Logo & Branding: Developed a sophisticated brand identity that aligns with the premium positioning of the shop.
Marketing Materials & Web Banners: Created promotional assets to enhance brand visibility across digital and print channels.
Business Cards: Designed high-end business cards reflecting the brand’s exclusivity.
Catalog Photography: Curated and directed product photography to maintain a polished and aspirational look across all platforms.
Key Considerations
Accessibility-First Design: Implemented clear typography, high-contrast elements, and structured layouts to ensure an inclusive shopping experience for all users.
Seamless User Experience: Focused on smooth browsing, fast load times, and a streamlined checkout flow to minimize friction.
Consistent Visual Identity: Maintained a cohesive brand experience across all touchpoints, reinforcing trust and brand recognition.
Homepage
Logo design
Business card design
Photography and banner
Photography and banner
Photography and banner
Photography and banner
Photography and banner
Social media banner
Social media banner
