Principal
Product DesignerOpen to
the right role

Complexity,made clear

Hi! I'm Gurdev. For sixteen years I've designed products where every interaction carries real business impact — checkout, payments, financing, and the moments where customers decide whether to continue or walk away.

Today, I lead UX for Dell's global payments experiences across 30+ markets, including programs with $100M+ in projected value. The job stays the same: simplifying complexity without oversimplifying the problem.

Checkout Payments Financing

Portrait of Gurdev Sambali

Selected work

File 01/04Pix — Brazil's instant payment system; Dell checkout case studyDell Technologies · Checkout & paymentsDesigning a Regional Payment Experience at Global Scale22/24 participants preferred the redesigned flowFile 02/04Dell Technologies — checkout financing case studyDell Technologies · Checkout financingDecision Architecture for a Multi-Lender CheckoutOne coherent financing experience across lendersFile 03/04HappiStar — online casino, one connected player journeyHappiStar · Player experienceConnecting a Player Journey Across Five Markets5 markets · Sole UX designerFile 04/04Phylo-Lab — evolutionary biology research, IIScPhylo-Lab, IISc · Science communicationFrom Research Archive to Scientific StoryDesigned & built end-to-end · AI-assisted delivery
0Years in product design
0+Markets shipped to
0/24Preferred the redesigned flow+0%Mid-session deposit adoption

Where I'm
strongest

I help organizations make confident product decisions when products, stakeholders, and technical constraints all pull in different directions.

  1. 01High-stakes product flowsI own the outcome, not just the interface.
  2. 02Systems & accessibilityFoundations that scale with confidence.
  3. 03Research & alignmentEvidence creates alignment.
  4. 04Strategy to shippingFrom ambiguity to implementation.

Design
manifesto

I'm at my best when products are complex, teams see the problem differently, and the solution must balance customer needs with measurable business outcomes.

AI helps me accelerate research, exploration, prototyping, and implementation.

The thinking, judgement, and quality bar remain human.

Simplify complexity.
Never oversimplify the problem.

Experience

  • Principal UI Engineer, Product DesignDell Technologies · 2021 → nowGlobal commerce UX across 30+ markets — consumer checkout, payments, financing, and Premier B2B purchasing.
  • Senior UX DesignerOxari Management · 2017–21Real-money gaming; sole UX designer across five markets, four years.
  • Senior UX DesignerDiro Labs · 2016–17Crowdsourced shared-phonebook app — iOS & Android, end-to-end.
  • Lead Creative DesignerUG Info Systems · 2010–16Agency design lead — healthcare, education, SaaS, enterprise.